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50 Years of Stories
Since 1976, Trollbeads has been in the heart of personalised jewellery, bringing the original beads-on-bracelet concept to life. Every bead is inspired by mythology, nature, fairy tales, and the beauty of everyday life.
Crafted from the finest materials, Trollbeads unites Danish Design heritage with global inspiration. Guided by founder and Creative Director Lise Aagaard for five decades, Trollbeads has become an icon in jewellery design, celebrated for its creativity, quality and timeless storytelling.
In 2026, we celebrate 50 Years of Trollbeads - 50 Years of creativity, craftmanship and stories.
Crafted in radiant gold plating, this special bead honors the very beginning of our journey, with 1976 and 2026 engraved, honoring five decades of creativity, connection, and personal storytelling. Along the rim, the word Club celebrates the community that has supported Trollbeads through every chapter. A timeless keepsake designed to be treasured, today, tomorrow, and for all the stories still to come.
Discover the latest
New exclusive Club bead:
Trollbeads Club Coin ❤️
Crafted in radiant gold plating, this special Club-only bead honours the very beginning of our journey with the years 1976 and 2026 engraved. Along the rim, the word Club celebrates our dedicated community.
This bead is only available to members of the Trollbeads Club.
Valentine's Day Gift Guide
Sparkling gifts that tell a story. In our gift guide, we’ve gathered meaningful jewelry, created to celebrate love, friendship, and life’s special moments.
